Our work:
USPG

Increasing income
Direct marketing pack
© Copyright Leah Gordon

Dynamic direct mail

Working with our client we discussed and developed a fresh approach to the cultivation of supporters - in terms of how copy was written, its look and feel, and the management and execution of the whole process in a timely fashion and on budget. We came up with original ideas for new ways to communicate with active and lapsed supporters, leading to income increasing by 50% on the previous year’s individual cultivation campaigns.

"Jacknella helped us to develop fresh creative campaign ideas, leading to a substantial year on year increase in the appeal income – and they are fun to work with!"
Tim Harford, Us. Fundraising Director


Visit the USPG website

USPG is an international Anglican mission agency, founded in 1701. We work with our global church partners to put the gospel into action in five key areas of work: protecting health, securing livelihoods, promoting justice, exchanging knowledge and responding to crises. We are a founder member of ‘We will speak out’.

More of our work
Fundraising tips

Test, test and test again.
At Jacknella through creative thought, asking searching questions and testing, we work out creative and effective campaigns that increase your ROI and donor engagement.